The brand’s late founder, Sir Terence Conran was known for his passion of design, architecture and art, and has played a big part in the transformation of the look and feel of the modern British home over the last decades. With the launch of his Habitat stores in 1964 and later, The Conran Shop in 1983, Sir Terence brought modern design to the wider population, instigating a new age of aesthetic awareness.

When the contents of his Berkshire home were auctioned last year at Bonham’s, design and art devotees alike were given a window into Sir Terence’s life of Modern British art: his collection included works by ModBrit artists such as Henry Moore, Francis Bacon, Howard Hodgkins, Allen Jones, David Hockney, Eduardo Paolozzi, Richard Smith, Patrick Caulfield, Ben Nicholson, Gillian Ayres, Lynn Chadwick, and many more. All these artists, of course, come straight from the British Art Fair stable, making the partnership between British Art Fair and The Conran Shop a natural fit.

Modern British Art x Iconic Modern Design works can be found exclusively on display on the ground floor of The Conran Shop’s new flagship store. Knock-out pieces by John Hoyland and Tracey Emin were selected from the collection of British Art Fair exhibitor and Chelsea art gallerist, Tanya Baxter Contemporary. The two Hoyland pieces featured in the space are large abstract mid-career acrylics; Turn Turn (1983) and Helel (1988) – and the Emin’s are from her autobiographical 2020 lithograph series ‘These Feelings Were True’. The display, on show until October 11, is intended as an extension to British Art Fair 2023; ticket holders are invited to visit the new flagship store as part of their Fair experience.